You may think you know the story of the "World's Foremost Outfitter", Cabela's, but do you really? Here's a chance to get the inside scoop straight from someone who lived it as a son of the founders, Dick and Mary Cabela. David Cabela, CFF Board Member, has written five books to date, and is currently working on a sixth.

Now you can pick up a copy of each of these "Cabela's" titles in our online store! Better yet, they're priced lower than you're ever going to find them in a bookstore or anywhere else online. Plus, each sale goes directly toward benefitting real conservation!

Everyone needs a break from the monotony of the work day sometimes. So let yourself check out of whatever you've got going on and spend four minutes immersing yourself in some highlights from Season 1 and 2 of Hard Truths of Conservation.

Mother Nature can be cruel, especially when it comes to conservation efforts. This female cheetah was introduced this past December into Coutada 11. Our team's research and monitoring has shown that due to the long grass and plentiful game in this area, the cheetahs do not have much exploratory movement, making tracking difficult at times. During mid-January of this year, the team was on a monitoring patrol and noticed the female laying in the long grass, looking up at the chopper, but something looked off. Through binoculars, they could see both of her eyes were covered in ticks.

You asked and we listened! Now you can show your support for the Cabela Family Foundation and our mission by picking up some brand new merchandise! Each hat is purpose built, from the showing support of the 24 Lions Initiative to the Hard Truths of Conservation series on the History channel. Show you stand for real conservation and the Cabela family legacy, as we look to make a meaningful impact on the world.

In addition to our exciting new merchandise, you now have a one-stop shop to pick up any of the three books written by Dick and Mary’s son, David Cabela. From reliving some of their most memorable safaris to learning never-before-told stories behind the family history and rise of the World’s Foremost Outfitter, if you’ve ever been a fan of Cabela’s, there’s a title here for you.

We are looking to grow and expand our offerings in the store, so check back often for new products.

It’s with tremendous pride to announce we have signed a long-term partnership with the International Order of T. Roosevelt . This organization is working incredibly hard to ensure the future of hunting and fishing is in good hands for generations to come. With a deep-rooted passion for conservation and shared values/beliefs, we couldn’t be more proud to lock arms with IOTR moving forward.

It’s no secret Theodore Roosevelt was a conservation visionary. Many of things we enjoy as outdoorsmen and women today are the direct descendants of decisions made over a century ago. Starting right now, through “Hard Truths of Conservation” and other conservation initiatives around North America, we plan to do our part and leave a lasting impact on the future of the world…together.

On this week's episode of Hard Truths of Conservation, Dan Cabela embarks on a journey throughout the United Kingdom. He takes a close look at the hunting traditions, exploring bird shoots, grouse moors, and even a traditional red stag hunt. Through all of these stops, Dan finds himself discovering the evolving and fascinating role of hunting in conservation throughout the country.

The history of hunting in the UK is very rich and full of unique stories that are passed down from generation to generation. Many of the people Dan encounters are living life outdoors just as their family did before them. Staying closely connected to the land and wildlife is engrained into who they are. However, today's hunters find themselves at odds with a societal shift which has painted an unclear and skewed picture of these time-honored traditions.

On this week's episode of Hard Truths of Conservation, Dan Cabela heads to Arkansas for an immersive, hands-on look into the polarizing topic of Chronic Wasting Disease (CWD).In North America, whitetail deer are the most abundant and wide-spread deer species roaming the continent. From coast to coast and both the northern and southern border, you will find whitetail deer living in all types of habitat and terrain. However, CWD has become a concerning topic amongst state agencies, scientists, and hunters alike in recent years.

In Episode 4 of Hard Truths of Conservation, Dan Cabela travels to Pakistan where he examines a highly successful community hunting model and its impact on the conservation of species found throughout the area. With a population of over 240 million, Pakistan is the fifth-most-populous country in the world --- placing immense pressure on the habitat and wildlife it calls home.

Don’t miss this new episode airing tomorrow, Saturday, March 9th at 9:00am EST in the outdoors block on the History channel. And in case you missed it, there will be an encore presentation of last week's episode, "Hunting In The Kiwi Wilds", immediately following at 9:30am EST.

Episode 3 of Hard Truths of Conservation takes us to the incredibly diverse and beautiful landscapes of New Zealand. Aotearoa, or 'The Land of the Long White Cloud', was the name given to the islands when Maori navigators first saw signs of the new land in the formations of drawn out strands of cloud spreading across the horizon.

Don’t miss this new episode airing tomorrow, Saturday, March 2nd at 9:00am EST in the outdoors block on the History channel. And in case you missed it, there will be an encore presentation of last week's episode, "A Conservation Legacy", immediately following at 9:30am EST.

Don’t miss this exciting new episode airing tomorrow, Saturday, February 24th at 9:00am EST in the outdoors block on the History channel. And in case you missed the season premiere, there will be an encore presentation of last week’s episode, "Private Ownership of Wildlife", immediately following at 9:30am EST. 

To kick things off in Season Two, Dan Cabela travels to South Africa to learn how the model of private ownership of wildlife has impacted the country. Much of the area in this episode was once used for sheep, goat, and cattle pasture which was almost completely devoid of wildlife. However, private wildlife ownership has changed that, and contributed to a drastic increase in wildlife populations --- bringing new life to a once-desolate landscape.

This episode will air tomorrow, Saturday, February 17th at 9:00am EST in the outdoors block on the History channel.

We are one week away from the season two premiere of "Hard Truths of Conservation". The first episode will air on Saturday, February 17th at 9:00am EST in the outdoors block on the History channel.

From South Africa to New Zealand to Arkansas to Pakistan, this season is full of incredible conservation stories from around the globe.

Meet KAR-F001, one of the original 24 Lions placed in Coutada 11, whose incredible story is one the world needs to hear. It is a story of real conservation and the hard truths that come with any large-scale initiative involving animals. It's also proof of what happens when you have an incredible team that cares - monitoring and intervening when necessary - as this most certainly wouldn't have a happy ending without our partners at Zambezi Delta Safaris Anti-Poaching.

The 2024 show season is upon us and we kicked things off this last week at Dallas Safari Club. This show is one of our favorites every year for many reasons. Whether it's connecting with old friends or making new ones, this show really sets the tone for what's ahead in the new year.

We are thrilled to introduce Adam Bender as the newest addition to the Cabela Family Foundation team, taking on the role of Development Director. Born and raised in Nebraska, Adam was immersed in the outdoor lifestyle at an early age by his father.

As we continue filming the upcoming season of Hard Truths of Conservation, we are diving even deeper into the effects of Chronic Wasting Disease (CWD) on whitetail deer populations and their human counterparts.

Recently, we traveled to the beautiful country of Argentina for a long-awaited journey delving into the local hunting and conservation practices currently taking place in the country.

Over the summer, we were happy to be able to send a team from Zambeze Delta Conservation to the International Congress for Conservation Biology (ICCB), the largest conservation-focused conference in the world hosted in Kigali, Rwanda.

We are thrilled to announce the birth of multiple new cheetah cubs within the 12 Cheetahs Initiative!