CFF in USA Today!
In order to educate about the correlation between hunting and conservation in a modern world, speaking to new audiences is more important than ever. Because if you only "preach to the choir", you will never grow the reach of your message as you have a captive audience. And with the power of social media, information, both good and bad disseminates faster than ever.
Brad Fitzpatrick and Dan Cabela both recognize this, and teamed up for a feature article in USA Today. Articles like this represent the growing effort seen in the conservation space right now.
It's a fantastic read and we are incredibly proud of it, as this is how you put your best foot forward in an attempt to make a meaningful difference.
Thanks again, Brad!
MZURI and CFF Making A Difference
We are wrapping up an incredible conservation experience in the Eastern Cape of South Africa with our friends at the MZURI Foundation. We formed a partnership with MZURI late last year, with the goal of going and making a difference on a project together. After some vetting and ideation, we landed here.
Now, we find ourselves waking up early, and in the field the majority of the day, partaking in hands-on conservation with a myriad of animals...rhino, cape buffalo, sable, and cape mountain zebra. The field team has been focused and sharp, while involving us every step of the way. Doing work that makes a difference is so rewarding because the results are so tangible.
The continued threat of rhino poaching still plagues parts of South Africa, which makes the work here even more vital for decisions going forward.
Time in the field like this has a way of making you feel connected with the wildlife and habitat they call home. It's that connection, which urges you to care about their future, that keeps us coming back. So when you care about something, it's quite natural to fall in love with it. And as goes with anything in life, when you love something, you want to protect it. That's real conservation.
This entire experience was filmed for Hard Truths of Conservation, so be on the look out for this story and so many more in 2027 on Discovery and Animal Planet!
Gift For Dad and Support Real Conservation
Father's Day is just around the corner and we wanted to take a second to remind you of all the merchandise our foundation offers. From hats to t-shirts to books, we've got something that dad will surely appreciate. And best of all, 100% of the money raised goes towards supporting our foundation's mission, and promoting real conservation and education. Talk about a win-win!
Name a better way for dad to relax and pass the time than read the accounts of two of the most legendary individuals who have touched the world of conservation...outdoor industry giants...Dick and Mary Cabela. But to us, they will always be mom and dad. So, whether you want to get dad a book that documents the Cabela's story, from origin to growing to be one of the biggest names in the outdoor world, to hearing stories from Dick and Mary, you'll find a book that covers it in our store.
Order now, and we can still guarantee delivery before father's day!
Get your tickets!
We've teamed up with the good folks at Double Rifle Society to bring an exciting fundraiser to life! Working with some foundation partners, as well as industry friends, we've got a package assembled that tips the scales at over a $23,000 value.
First off, we start with a one-of-one, custom Gunwerks Nexus chambered in 7PRC, topped with a Revic Acura Rs25i 5-25 scope. This is one of the "Conservation Rifles" we teamed up with Gunwerks on, where only 10 of them will ever be made, and this is #2! But what good is a brand new custom rifle without some range time? That's right, Gunwerks is sending one of their instructors to give you a private, one-on-one, 1/2-day "Long-Range University" class when you get to the lodge. Which is the next part of this awesome package.
Hands-on Rhino Conservation in Namibia
Every once in a while, a conservation opportunity comes your way that compels you to act. Sometimes it's the story, and others it's the pure and simple fact of how much difference you can make. This trip to Namibia was a prime example where it contained both.
With the ongoing and ever-present poaching threat, and rising costs of anti-poaching, a difficult decision was made...de-horn and relocate an entire population of white rhinos. These practices are a complex topic today, but often times, completely necessary to ensure the animals chance at survival. Also, relocating them to a much smaller concession allows for more-effective anti-poaching patrols.
This was a big project to take on, and it takes a village, plus cooperation from many areas to pull it off successfully. From planning and logistics to veterinarians and transport, it's amazing to see what you can accomplish when everyone has a common goal. It's also worth noting that a friends at the Weatherby Foundation contributed funding toward this effort, and we thank them for it.
Stay tuned to Hard Truths of Conservation, as this story is set to air in 2027!
The Hard Truths of Conservation In Europe
This week on Hard Truths of Conservation, join us as we travel to Spain and France to take a close look at how hunting has helped recover and even grow the chamois population. The history, sights, sounds and cultural aspects of both countries are ever present as the story unfolds. Speaking with local experts and government officials, the narrative around conservation becomes clear.
Don’t miss “A European Tradition” this Sunday, April 26th, at 8:30AM Eastern, on the Discovery Channel.
The Future of Conservation
This week on Hard Truths of Conservation, join Dan Cabela as he travels to Alaska. Off the coast of Kodiak, AK comes an incredible story of conservation and forward thinking. Building and sustaining a new bison herd on the island of Sitkalidak, the indigenous Alutiq community of Old Harbor take ownership of their food security and subsistence way of life. Dan Cabela immerses himself into the community and is given the privilege of telling their story. Together, with our partners at IOTR, we take on the task collaring some of these bison in order to learn more about them and the way they’ve adapted to life here.
Don’t miss “An American Icon” this Sunday, April 5th, at 8:30AM Eastern, on the Discovery Channel.
A Wilder Harvest!
This week on Hard Truths of Conservation, join Dan Cabela as he travels to Kansas and Newfoundland where the common thread is wild food. How important is wild-game meat to the sustainability of North America? Meeting with rural communities who largely depend on yearly cycle which hunting brings, is an eye-opening introduction to a world many don’t think of. Then Dan travels up north to meet with his good friend, Shane Mahoney, of the Wild Harvest Initiative, and digs into the data behind this fascinating story.
Don’t miss “A Wilder Harvest” this Sunday, March 29th, at 8:30AM Eastern, on the Discovery Channel.
Argentina's Lost Deer
This week on Hard Truths of Conservation, join Dan Cabela as he travels to Patagonia for an up-close look at how biologists and hunters are working together to make difference. From region-wide bird surveys to the incredible conservation work being done on the critically endangered huemul deer, this beautiful country has no shortage of fascinating stories and culture. Meeting a passionate couple who have dedicated their live to saving huemul deer is the highlight for Dan, as he gets extremely close to these special deer.
Don’t miss “Argentina’s Lost Deer” this Sunday, March 22nd, at 8:30AM Eastern, on the Discovery Channel.
Meeting A Conservation Icon
This week on Hard Truths of Conservation, join Dan Cabela as he travels to Namibia to meet with world-renowned conservationist, Robin Hurt. In this sparsely populated country, wildlife and habitat face all kinds of issues. However, hunting and private land ownership have become two vital tools which have actually turned things around. Restoring wildlife populations and habitat for them to thrive in is often times thankless work, however, people like Robin Hurt have a passion for real conservation and the results it yields.
Don’t miss “Secrets of Africa” this Sunday, March 15th, at 8:30AM Eastern, on the Discovery Channel.
Relocating Big Horn Sheep with WSF in Texas
This week on Hard Truths of Conservation, join Dan Cabela as he takes a close look at an issue close to his home in Texas. Big horn sheep are one of North America’s most-spectacular animals, but future conservation efforts sometimes require large-scale, hands-on efforts. With the aoudad population exploding in parts of West Texas, big horns face challenges from a couple of different angles. Disease and habitat loss being the most prevalent, Dan finds himself in the thick of multi-agency translocation, working along side our friends at the Wild Sheep Foundation.
Don’t miss “Big Horn Dilemma” this Sunday, March 8th, at 8:30AM Eastern, on the Discovery Channel.
From Great Britain to Australia, Hunting Has Its Place
This week on Hard Truths of Conservation, join Dan Cabela as he travels between Scotland and England to learn how land managers balance conservation with wild-food harvesting. With such a rich history of hunting tradition in both countries, it’s fascinating to see the changes taking place in a modern society. It’s a balance of old and new, yet hunting plays a critical role, especially when it comes to food security. Dan meets with those who understand the topic at hand, and seeks to understand more about how hunting has a place in this changing modern world.
Don’t miss the encore presentation of “The Aussie Way” this Saturday, Feb 28th at 6:30AM Eastern. Then join us for the premier of “Great Britain’s Deer” this Sunday, March 1st, at 8:30AM Eastern, both on the Discovery Channel.
Tackling Elephant Conservation Today
This week on Hard Truths of Conservation, join Dan Cabela as he travels to Zimbabwe, Namibia, and Angola for an in-depth look at elephant conservation today. This topic is one that’s very convoluted and comes with its fair share of layers, as well as opinions, but hard truths will always be just that…hard truths.
In areas of Africa where elephant populations are expanding rapidly comes a very important question, “What happens when it reaches carrying capacity?” It’s a growing problem across Africa, and Dan and the team meet with experts and locals from several countries for their take on this highly-controversial topic.
Don’t miss the encore presentation of “The Bear” this Saturday, Feb 14th at 6:30AM Eastern. Then join us for the premier of “Elephant in the Room” this Sunday, Feb 15th, at 8:30AM Eastern, both on the Discovery Channel.
Collaring North America’s Biggest Predator
This week on Hard Truths of Conservation, join Dan Cabela as he travels to Kodiak, AK and takes a closer look at North America’s largest predator, the brown bear. Often misunderstood, brown bears are one the most-formidable predators on the planet, but there’s still so much we don’t know about them. Dan joins researchers and biologists from Alaska Fish and Game, as well as our partners at IOTR for some field work collaring these incredible giants. The goal is to better understand predator-prey interactions, especially with the bison of Sitkalidak Island.
Don’t miss the encore presentation of “A European Tradition” this Saturday, Feb 7th at 6:30AM Eastern. Then join us for the premier of “The Bear” this Sunday, Feb 8th, at 8:30AM Eastern, both on the Discovery Channel.
Leica and the Cabela Family Foundation
A message from our Executive Director, Dan Cabela....
I’m extremely excited to announce a new partnership with Leica Sport Optics USA and our foundation. Spending over 200 days a year filming conservation stories around the world, premium gear is an absolute must for me. Using Leica’s world-class binoculars and spotting scopes in the field is one thing, but their commitment to locking arms and making a real difference through conservation is what excites me most.
“Leica’s commitment to conservation is grounded in stewardship, education, and scientific understanding of wildlife and wild places,” said Ryan Holm, Director of Marketing for Leica Sport Optics USA. “By equipping conservationists, researchers, and ethical hunters with precision tools, we help turn observation into meaningful action—preserving wildlife, landscapes, and outdoor traditions for future generations.”
From a focus here in North America to conservation issues with global impact, we’re excited to get to work with one of the most-iconic brands in the optics space. Look for them in the field and on future episodes of the “Hard Truths of Conservation” series very soon!
Mountain Species Saved By Hunting
This week on Hard Truths of Conservation, join Dan Cabela as he travels to Spain and France to take a close look at how hunting has helped recover and even grow the chamois population. The history, sights, sounds and cultural aspects of both countries are ever present as the story unfolds. Speaking with local experts and government officials, the narrative around conservation becomes clear.
From there, Dan is off to Turkey for a similar story that is tough to argue when presented with hard truths, but this time, with another mountain species...the Bezoar ibex.
Don’t miss the encore presentation of “Another World” this Saturday, Jan 31st, at 6:30AM Eastern. Then join us for the premier of “A European Tradition” this Sunday, February 1st, at 8:30AM Eastern, both on the Discovery Channel.
A layered story rooted in truth
This week on Hard Truths of Conservation, join Dan Cabela as he travels to Turkey to take a look at how well regulated hunting has helped protect large areas for wildlife, and funded local conservation initiatives. It’s a story which on the surface looks pretty cut and dry. However, once you start to peel back the layers, you quickly see the undeniable positive impact hunting has had on this country’s wildlife and habitat.
From Turkey, Dan heads to Mozambique with various members of his family to give an incredible update on the family’s 24 Lions initiative.
Don’t miss the encore presentation of “100 Lions” this Saturday, Jan 24th, at 6:30AM Eastern. Then join us for the premier of “Another World” this Sunday, Jan 25th, at 8:30AM Eastern, both on the Discovery Channel.
Bison and Bears, Oh My!
Two very different corners of the world, but a common thread unites them both…incredible conservation success stories. Back in 2018, the landmark 24 Lions initiative forever changed the landscape of lion conservation around the world. Now known as the largest and most-successful wild lion translocation in the history of the world, Dan Cabela and various members of the Cabela Family return to Coutada 11 in Mozambique for an important update — the lion population has grown from 24 to 100! It’s an incredible story of real conservation and the dedicated team/partners it took to pull it off.
From there, Dan heads to Alaska where he documents and tells the story of a conservation success story involving on of America’s most-iconic, big-game animals…the bison.
Don’t miss the encore presentation of “An American Icon” this Saturday, Jan 17th, at 6:30AM Eastern. Then join us for the premier of “100 Lions” this Sunday, Jan 18th, at 8:30AM Eastern, both on the Discovery Channel.
An American Icon!
Off the coast of Kodiak, AK comes an incredible story of conservation and forward thinking. Building and sustaining a new bison herd on the island of Sitkalidak, the indigenous Alutiq community of Old Harbor take ownership of their food security and subsistence way of life. Dan Cabela immerses himself into the community and is given the privilege of telling their story. Together, with our partners at IOTR, we take on the task collaring some of these bison in order to learn more about them and the way they’ve adapted to life here.
Don’t miss “An American Icon” this Sunday, Jan 11th, at 8:30AM Eastern on Discovery Channel!
HTC is back for Season 4!
The wait is officially over, as Season 4 of Hard Truths of Conservation debuts this Sunday, January 11th at 8:30AM Eastern on Discovery Channel.
In this season, you’ll follow along with host, Dan Cabela, as he explores the world in search of incredible conservation stories from the front lines. Along the way, you’ll be introduced to a myriad of experts and unsung heroes from around the globe, each with their own unique story.
From the mountains of Alaska to the savannah of Africa, Dan is out to document and tell the hard truths around conservation today. In an evolving society, what role does conservation and more specifically, hunting, play? Dan is on a mission to find out, and you’ll have a front-row seat for what he uncovers.